“Zoho CRM is an award-winning CRM trusted by a global network of over 150,000 businesses in 180 countries to convert more leads, engage with customers, and grow revenue. Zoho CRM acts as a single repository to bring your sales, marketing, and customer support activities together and streamline your process, policy, and people in one platform. B2B: From managing an account’s contact information to staying up to date with business deals, payments, and reports, Zoho CRM enables B2B companies to keep on top of their sales operations. It helps them create a common platform to keep their partners, vendors, and other stakeholders of their business in sync with each other. B2C: companies have shorter customer life cycles, and they typically require a more direct and less time-consuming solution. Zoho CRM features like lead management, instant surveys, marketing automation help B2Cs reach out to their customers more efficiently. SMBs: aren’t small and medium businesses but intelligent and modern companies. There’s no truth to the common misconception that cloud CRM is too expensive and complicated for SMBs. They can always start their CRM journey with the accessible version of Zoho CRM. By being a great technological leveler, small business CRM systems provide SMBs with a level playing field and the ability to compete against the more prominent players in their industry.”